Women on the Marketing Frontline Essay Example for Free

Women on the Marketing Frontline Essay This is the changing scenario of world, where globalization has an impact on the conscience of world economy. Foreign stakes in Indian Industries opened global avenues for Indian venture. Strategic planning of staffing emerged as the extreme need for the Corporate and industries, to hold the league of competition. In India few years back where every segment of the opportunities were opened only for males. Hence Indian industries tend to be called as male dominated. Today the women of India are on equal status as much as their male counterparts whether that is public or private Sector. As we know some of the sectors / fields had a male dominance but today it is on the equal anvil. Women also have tremendous opportunities in pre male dominated sector i. e. marketing. There are major firms in India opt for women presence in the field of marketing especially Pharma Marketing. Long ago when Tie-walas were the beauty of clinics and hospitals at the outside in waiting queue most earnestly than patients, is now like a shifting paradigm of this job profile in India. Now a day’s responsibility has been taken over by their female counterparts. Doctors might have some relax session after the close hours with the patients. Today it is a common sight to see a lady medical representative (MR) or lady field executive waiting alongside a group of male MRs for her turn to call on a doctor. Likewise, at cycle meetings and product launch meetings, the sight of a lady Product Executive (PE) or lady Product Manager (PM) conducting the meeting is also a familiar sight. But such was not the case two-three decades ago. Traditionally, in 1970s and early 1980s, the Indian pharmaceutical industry, like most other industries, was a male dominated industry. Girls graduating in pharmacy in 1980s were chosen mainly for quality control or packing department, while post-graduate ladies were chosen either in analytical development or formulation development or they ended up teaching at pharmacy colleges. On their part, ladies too, preferred to tread only on the tested paths and hardly dared to experiment with newer career options. In the late 80s wave changed. With more girls opting for pharmacy than boys, a few girls ventured into the unexplored terrains of pharma marketing and sales. Indian companies such as Gufic Laboratories, Unichem and Lupin Laboratories were among the foremost to give ladies a chance in the typical male-dominated jobs such as MRs and PEs. Have women done their new role in pharma marketing and sales? Now we know sky is not the limit for the females as they have been empowered by their own vital thinking, whereas experts have an interesting expression Women tend to opt for a more open environment. However, we notice that companies in general are beginning to hire women, as they prove to be far more committed, added Sanjeev Duggal, MD, NIS Sparta, an organization, which imparts sales training for companies. (Source: internet blog posted on 27 Dec. 2007) Nagpur is witness for projected growth in pharma sector where 1500 Male Representatives earn their bread and 125 female representatives exist comparatively at lower ratio level. Every year 35% male left the jobs from pharma sector. It again gets high on the female part i. e. 60%. Women mainly deprived of maternity benefits which remain matter for concern after marriage according to Shri D. G. Deshpande Secretary- MSMRA (Maharashtra Sales and Medical Representatives Association). On the other hand Shri V. S. Ranade Vice President FMRAI (Federation of Medical Sales Representatives Association of India) put his positive remark on the maternity benefits. Accordingly females are now entitled for these benefits as it was not on the list of companies agenda. This very step have brought radical change and proved helpful for the recruitment of females in the sector. In a detailed discussion with Mr. D. G. Deshpande on the female entrance and presence in the pharma sector, we came to know that their organization is concerned for working hours that should be not more than eight hours. Being a woman, security always comes first after the convenience. It is clear that job for female MRs more secured than it was earlier. It is sure that different motto can be considered while recruiting these charms towards high outcome in business. In a hectic field schedule some can find lovely atmosphere at their field work that might help to increase energy amongst colleagues. Female Representatives are welcomed by Doctors with increased interest at the detailing side of the business by these female MR. Our society even has raised their thumb as the backbone for the profession in women. Dr. Anad Asia generously made his positive statement for the work of female MR. Everyone knows male dominance as prevalent in a sector and even was the identity of the same which initially was the hurdle while Ms. Shital Analkar got selected by one of leading pharma company Cipla Protec. Shital’s family unwillingly gave their consent for the pharma job but gradually they find it more secure and even lucrative. When we thought about business it is competition make every venture more comprehensive. It is spirit get ignited when workplace cheered after the achievements appreciated, if it is crowned by female representatives. Boys even feel the heat if the stance made by a lady MR, which itself spread the sense of competition. Then it is regardless to say this has proved fruitful for organization. Mr. Anup Detharia ASM, Zydus (Cadila) gave concluding word to his responsibilities, sometimes arranged in above manner. Even colleagues expressed their amiable relationship with the female counterparts when had the discussion with Mr.  Akash Wadibhasme MR Zydus (Cadila). To get up to the doctors and made them write specific prescriptions is not an ending task of pharma marketing. After the successful detailing, retailing brings sales outcome. Concluding visit in evening with retailers distributors pave an extra way to meet the demand that created by MRs towards their sales target. It is hazardous when MRs neglect or remain irregular at this point. Once demand come into action it is necessary to be available in market sufficiently. Retailers again found that all irregularities curbed out since the presence of female MR. When drugs are prescribed it should be available with market and once it is available throughout the market it is again to be sold out in time, it is only when visits being carried out regularly. M/s Bakshe Medical and General Stores leading chemist put his expression to back up the ladies force. These female MR are the face of the company and much of what they do and sell on the field; reflect in the companys bottom-line. However, pharma companies spurt like mushrooms. Some flourish. Some vanish. While these charming messengers of life-saving drugs work, sure for their future.

Great Expectations :: Great Expectations Essays

Great Expectations The novel great expectation was finished for the first time in 1860; it was created in weekly instalments in a weekly journal called â€Å"all year round†. The story went on for 36 weeks. This gave the author Charles Dickens few challenges he had to beat to keep the readers interests up. He used cliff hangers and other ways he needed to grab the reader’s attention. Dickens grew up in a small house in Landport, by Portsmouth, on the 7th of February. John his father was a clerk. Charles had a rough childhood, and wasn’t liked by other students due to his fragile body. That’s why he always preferred reading books instead of playing physical games. Much of Dickens hard life is expressed in his novels. The 39th chapter is a pivotal chapter because he uses it as a great changing and turning point. Like pivoting in basketball holding your left foot still on the ground and using your other leg to move around and choose a different direction or move to carry on. Charles uses authoritative and descriptive sentences. In this chapter he builds up drama and creates huge tension. In this chapter he makes the reader remember Pip’s situation. Pip received money but had to leave his family to gain it. Pip moved away and received money on a monthly basis. Dickens reminds us of Pip’s situation the readers feel that an important thing is about to happen. At this point Pip is feeling disheartened and Dickens uses bad climate to project his feelings. When Dickens uses this to project pips situation the reader’s feel sorry for Pip and can comprehend what his going through. Using the weather conditions gives Dickens another aspect on how Pip feels. But they also know he left his family for money making him look slightly guilty. The unsettled weather creates drama and gets the way Pips feels to the readers. Dickens repeats words and uses long sentences constantly this helps creating more tension. Dickens uses academic language and makes the reader more involved using words that can only describe things with the ones his chosen; making the reader involved helps them to interact more with the chapter. The language is altered to the other chapters because this one is filled with tension. As Dickens generates tension the reader’s anxiety and strain also builds up thus making the readers more concentrated into the book. Dickens makes the pressure and tension last a long time using the long sentences and words to keep the readers more intrigued. The atmosphere changes and it becomes silent because no ones ready for what’s about to hit them.

Medication to individuals Essay

Administer medication to individuals, and monitor the effects (ASM 34) Outcome 1 – Understand legislation, policy and procedures relevant to administration of medication 1. Identify current legislation, guidelines policies and protocols relevant to the administration of medication Health and Safety at Work Act, COSHH (control of substances hazardous to health), the Medicines Act, the Misuse of Drugs Act, the Health and Social Care Act (Regulated Activities) and the Essential Standards, the RPS Handling Medicines in Social Care Guidelines, Health Act 2006. Outcome 2 – Know about common types of medication and their use 1. Describe common types of medication including their effects and potential side effects Paracetamol – Side effects of paracetamol are rare but can include a rash or swelling – this could be a sign of an allergic reaction, hypotension (low blood pressure) when given in hospital by infusion (a continuous drip of medicine into a vein in your arm), liver and kidney damage, when taken at higher-than-recommended doses (overdose). ferrous sulphate (iron deficiency) – Possible side effects are allergic reaction e.g. itchy skin rash, swelling of the face, lips, tongue or throat, or difficulty breathing or swallowing, constipation occasionally causing faecal impaction, diarrhoea, stomach pain, feeling sick and blackened stools. Warfarin (anticoagulant) – possible side effects are hives; difficult breathing; swelling of your face, lips, tongue, or throat, skin changes, or discoloration anywhere on your body, little or no urinating, urine being dark in colour. 2. Identify medication which demands the measurement of specific physiological measurements Drugs like insulin (blood has to be taken from a pinprick so that glucose can be measured before the insulin can be given), warfarin to thin the blood – again blood levels must be checked regularly, digoxin to slow and steady the heart (pulse should be checked prior to administration and advice taken if the pulse dips below 60 beats per minute) 3. Describe the common adverse reactions to medication, how each can be recognised and the appropriate action(s) required Common adverse reactions  are diarrhoea, skin rashes, sickness, facial swelling, blistering of the skin and wheezing. These can all be recognised by reading the side effects on medication packets or contacting a pharmacist. The appropriate action to take if a person supported is having an adverse reaction is to contact doctors/hospital so they can be treated appropriately. 4. Explain the different routes of medicine administration The different routes are orally, anally and injected into arteries, veins and muscles. Outcome 3 – Understand procedures and techniques for the administration of medication 1. Explain the types, purpose and function of materials and equipment needed for the administration of medication via the different routes Types of materials/equipment you might us and the functions; Gloves to apply cream etc to the inidividual without coming into contact with them and increase the chance of spreading infections etc. Medicine spoon/pot to make sure the right ammount is measured and the individual is not accidentaly over or underdosed. Oral syringe so you can accurately measure medicine in liquid formtissues, Eye or ear drops so you can accurately administer drops into the eye or ears quickly and easily. Outcome 4 – Be able to prepare for the administration of medication 2. Explain the appropriate timing of medication eg check that the individual has not taken any medication recently If you look on the bottle itself it should tell you the appropriate time of day, how many to take, and it should also include a section that has warnings on it. There should also be a MAR chart in place to record what was taken and at what time to ensure no mistakes are made. Dosage cannot be altered unless a doctor alters or updates it. The person adminsitering the meds must observe the person they administer them to and ensure that they took them. Pocketing meds or refusing meds are handled according to the person’s meds and orders. Sometimes it is marked as declined / refused meds. Sometimes it is documented that they did not swallow it initially and had to be encouraged etc. or whatever happened according to the facilities guidelines. Outcome 5 – Be able to administer and monitor individuals medication 3. Describe how to report any immediate problems with the administration You would record the problem/refusal on the MAR chart available and annotate the care plan, then inform the Home Manager or who ever in charge at that time and then perhaps discuss the issue with the service user’s GP depending on what the actual problem is. 5. Explain why it may be necessary to confirm that the individual actually takes the medication and does not pass the medication to others There could be conflict of other medication if passed on to someone else. It could cause allergic reactions, risks of overdose or even storing up of medication. You are signing to say you saw them take the medication so if you sign without being sure those records will be incorrect. 7. Describe how to dispose of out of date and part used medications in accordance with legal and organisational requirements Your home should have a policy and procedure for disposal of medication so you would ask to see it if you are not familiar with it. Lots of organisations have a Returns Book and a specific place to store medication in sealed envelopes, with name date, name of drug etc, that needs to be disposed of or returned.

Database Xml And Resource Description Framework ( Rdf )

A triplestore is a non-relational database that stores and retrieves triples using semantic queries. Triples store data and are imported and exported using the Resource Description Framework (RDF). A triple is a data entity comprising three components a subject, predicate and object that describe a set of data such as â€Å"We have shoes†. The subject is â€Å"We†, the predicate is â€Å"have† and the object is â€Å"shoes†. Triples provide an easy and flexible way of modeling data that is similar to how the human brain functions. Triples have a semantic structure that can easily represent connections between structured data and free flowing text. Triples form interconnected data networks (graphs), which are easy-to-read and can represent complex data structures. Information is stored in a triplestore and retrieved using a database query language called SPARQL. SPARQL is a query language for RDF data. It is a basic method for querying remote databases over HTTP. SPARQL can perform graph pattern matching queries and allows users to specify types of accessibility and navigational queries (the shortest distance between two nodes or how two nodes are connected) in triplestores. SPARQL generates powerful queries and reasons intuitively on the data in a triplestore. This also allows computers to reason intuitively on data. The information in triplestores can be stored, accessed and manipulated much easier versus using a relational database exponentially expanding data management and storageShow MoreRelatedDefining New Languages For Querying Rdf Data1314 Words   |  6 Pageslevel the RDF model can be written down in XML notation. It would therefore seem reasonable to assume that query RDF using an XML query language. However, this approach disregards the fact that RDF is not just an XML dialect, but has its own data model that is very different from the XML tree structure. 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